The Iceberg. A great example of where you should (and should not!) focus when it comes to growing your Amazon business!

Hackers will tell you to sell hot n’ trendy items. Slackers will tell you to sell things that feel a little less competitive but the reality is they’re still too saturated.

We Heroes on the other hand ignore the noise and focus on everything hidden beneath the waterline to uncover products in places people wouldn’t even dream of looking.

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